The Short type: Socially evolved Siren is transforming the dating site for lesbians software room along with its inclusive attitude, relatable concern of the Day, and customizable privacy attributes. On Siren, it really is exactly about hooking up great individuals through real dialogue — not addictive and mindless swiping. To that particular end, they have produced a great and safe environment where you are able to end up being your real self and leave intimate biochemistry with a match unfold in a more natural way — like it would take place in person.


With regards to streamlined connects, enjoyable functions, and hand-held platforms, online dating apps have revolutionized the way folks date. And while this indicates much less difficult than before to generally meet someone unique, the functions of swiping and taste or disliking men and women centered on images features practically produced dating a casino game — and created a disconnect among people playing it.

For many who like to blend the handiness of an internet dating software in addition to sense of connecting with somebody in actual life, absolutely Siren — a unique online platform that removes the “looking for individuals” model a number of other matchmaking applications have followed.

As a result of their concern during the day matching system, Siren sets up the context for discussing interesting subjects (like container number items and philosophical questions) and pairs individuals through those genuine and entertaining talks. This way, real personalities may be announced obviously — just as they might physically.

For more regarding inspiration behind Siren, its special functions, while the women-led staff behind the app, we talked with Co-Founder and CEO Susie Lee.

A Pro-People attitude: Siren was made With everybody else in Mind

Siren was based by two women with a feminist viewpoint — Susie and her Co-Founder/COO/CMO Katrina Hess — exactly who both wanted an online dating software that was created with shared admiration, confidentiality, and convenience as leading concerns.

Having gone through some awful relationship experiences via other online dating programs, Susie and Katrina saw these weren’t truly designed with ladies as well as their certain needs and desires in your mind. Plus the adverse nature of swiping left and right on men and women had been demeaning and didn’t assist form quality contacts, specifically for females.

“I just believed this immediate experience that, as a lady, I found myself objectified. The swipe-to-reject style failed to benefit myself,” Susie said. “we seemed right back on connections I experienced before, and I never found folks through most of these practices.”

Even though they had never created a dating software, Susie and Katrina realized they are able to generate one which had not been just female-friendly, but fun and compassionate toward everyone else.

They took their unique time researching the technology room and obtaining opinions from friends and professionals before and during development. And so they ignored those who said males won’t make use of a dating app that has been concentrated on women and gave them advanced privacy configurations.

Siren was launched in 2014, and very quickly it wasn’t just Susie’s and Katrina’s buddies who were using Siren. It had been buddies of pals and total strangers — including men — have been making use of the app and showing appreciation for this. Term spread and Siren might a number one, comprehensive matchmaking application ever since.

And although Siren is pro-women, there’s not an anti-men ambiance to it whatsoever. Its proof that an online dating app created by ladies for ladies can successfully benefit them as well as for guys.

Secure & vibrant environment Sets a Positive Tone when it comes to Community

The individuals at Siren have been very defensive of their people, and, as the creators, they understood they can set an optimistic tone for the whole society by placing safety measures positioned and generating an enticing environment.

While on various other dating applications folks might enjoy harassment or catfishing, which is not ever been your situation for anyone on Siren, as well as the effort associated with the Siren group is the reason for that.

“Since we launched, we’ve had zero research of bothering emails,” Susie said. “credibility and folks being able to feel like you will find real men and women on the other hand is absolutely vital that you united states. We had been actually careful about growing the community with a specific variety of reputation.”

Susie included that she and her team think folks are fundamentally good and that if they’re provided a secure, friendly ecosystem, they are going to be type and sincere together.

“we are able to give you these icebreakers and these tactics to end up being a tad bit more susceptible and a tad bit more genuine, that is certainly just how individuals can link,” she stated.

Siren’s Mantra: “generate complete strangers Less odd to every Other”

making use of social networking most of us make use of, like myspace, the bond has already been inbuilt with the men and women we stick to and exactly who stick to us, so interacting is actually convenient. Siren’s conversation-style system replicates that for online dating, assisting you start those relationships with no awkwardness.

“if you are coping with a total stranger for the online dating sites space, there’s lots of booking precisely how a great deal you trust this person, particularly because most websites are really challenging and just have some fake profiles,” Susie said. “My mantra that I always tell my personal team, in addition they’ve actually embodied this, will be help ‘make strangers less peculiar to one another.'”

On-Site & Off-Site Benefits write a Well-Rounded Dating Experience

With their own coordinating element, high-quality security system, and special events, Siren gives singles an unique, secure, and well-rounded internet dating knowledge from start to finish.

Get to Know fits in exclusive Method With Siren’s Question in the Day

While Siren does offer the classic top features of internet dating (such as messaging and blocking features), their particular Question of the Day may be the element which makes them stand out from different online dating apps the essential.

With enjoyable questions like “If you might have use of a billboard, what can you need it to say?” you can end up being your self and move on to know some one on a very authentic degree. You can even search for fits centered on their own solutions to those concerns and additionally by your preferred requirements like get older, sex, and place.

Along with this level of communication, you never want to fill characteristics like your earnings or appearance to sound more desirable to others.

A Variety of Photo Settings works Eliminate Superficiality

Siren actually has actually a distinctive approach to photographs. There is the substitute for keep your photos obscured and only noticeable to the contacts, or you can leave your own photos visually noticeable to everyone.

“to really make it comfortable and safe for individuals have the ability to browse their unique pro and personal resides, we enable everybody else to manage their own photograph exposure,” Susie mentioned.

Unlike the typical online dating app, people are unable to send each other photos, which had been intentional when Susie and Katrina developed the app. She mentioned this promotes users supply both their unique telephone numbers and go the connection traditional — and safeguards individuals from getting unwanted pictures.

With no matter which photograph alternative you decide on, the best thing is actually Siren’s Question during the day — and members’ answers — lets you relate solely to people on a further degree than just seems.

Carefully interact with other people using Siren’s confidentiality Controls

Another huge part of Siren is protection, particularly in terms of avoiding scammers. Every person who signs up must added their phone number and enter the activation rule they get via text, which guarantees folks aren’t producing numerous accounts.

People can also prevent and are accountable to the Siren group different people who happen to be acting wrongly or abusing the app’s conditions and terms.

Discounted Events Get You Offline & provide you with brand-new Date Ideas

Besides creating a comfortable and secure on the web spot for men and women to be who they are really and going for exclusive solution to begin talks, Siren can also be taking the alternative by holding offsite occasions. Susie mentioned these can end up being a good option to the typical coffee day, which can often wind up feeling like a business conference or appointment.

“In my opinion fulfilling this way supplies a more important hookup. We’re combining up with neighborhood companies and companies provide our users bonuses and discounts to locations like galleries, lectures, and film celebrations,” she said.

Even folks who have already located someone on Siren stay your activities because they’ve be a part of that neighborhood now and may locate fairly easily brand new time tips. While these occasions are currently merely becoming held in Seattle, Siren provides intends to expand to other metropolitan areas shortly.

A Diverse User Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf defensive nature), the Siren group is made up of CTO David Golightly in addition to expert advisers such as Lisa Stone (Co-Founder of BlogHer) and Gayle Karen teenage (CTCO at Wikimedia).

Even though they all handle vital facets of the firm (from advertising to customer care to graphics design to development), additionally they placed users initial it doesn’t matter the job accessible.

Along with an application created by two ladies of shade — exceptionally rare inside technology industry — Susie and Katrina wished to attract a person base that is equally varied since business is actually.

Siren’s user base isn’t just like your common matchmaking app market — which is likely to predominantly end up being heterosexual men, more youthful singles, and other people in search of hookups. The sex proportion on Siren leans slightly a lot more feminine (55% to 45percent), and a lot of users tend to be over 30 and looking for a meaningful day or commitment.

“We’re gearing earlier, and I also believe this has been fantastic for all of us,” Susie said.

What Siren also does effectively is include all types of men and women, specifically those within the LGBTQ area. A unique element of Siren that has been especially important to the team is a “non-binary” gender choice for people whenever they submit their own profile.

Susie and her staff understand that sex and sex aren’t emerge rock for some people, and while conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” can be helpful, they’re able to be limiting.

“We want to help you find the individual you’re looking for, but you don’t have to declare or put your self in a package,” Susie said. “That gender fluidity is essential for all of us to accept.”

Final Thoughts

Whether we are writing on their unique invention, introduction, or realness, Siren is actually using the internet dating software area to a higher level out of every position.

Although they are going to increase the amount of useful features and grow the reach of their activities soon, the long-lasting focus will still be building reliable connections using their users and standing to those which attempt to ruin the ability for everyone.

“If you would like end up being an arsehole, there are many places to get it done, but don’t do it right here,” Susie said. “While we level, we wish to preserve this notion that reputation and trust matter, and it is our loyal purpose working for our community each day. We are here trying to give folks a fighting possibility to reduce loneliness and find an actual bodily connection.”